[/sciencetech/snapchat/index.html Snapchat] has launched a [/tvshowbiz/tiktok/index.html TikTok]-esque in-Cash App Support entertainment platform dedicated to promoting the most popular user-generated content.
The video-sharing app's new feature, called Spotlight, allows users to share a post publicly in Spotlight, just as they would privately with their friends in Stories.
The more views a post gets, the higher it will move up a leaderboard.
Those that get the most views in a 24-hour timeframe will earn their creators a share of more than $1 million (£750,000) in prize money.
While Snaps shared on private profiles are usually only seen by friends in the app, Spotlight lets users share posts publicly while still protecting their identity from strangers.
This means that content creators will have a chance to create a Snap that's widely viewed, whether they have two Snapchat friends or 2 million.
Spotlight launches today for Snapchat users in the UK, Ireland, the US, Canada, Australia and six other countries.
Spotlight, which launches today for UK users, is a new entertainment platform for user-generated content within the Snapchat app
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Snap Inc, the US company behind Snapchat, said it is lowering the threshold for people to be able to monetise videos - a luxury usually only afforded to 'influencers' with millions of followers.
<div class="art-ins mol-factbox floatRHS sciencetech" data-version="2" id="mol-56193fa0-2b52-11eb-abc5-c7fa5906c1b7" website launches 'Spotlight' feature to rival TikTok